Watch this short 10-minute video to understand how to conduct research analysis! This will help you understand how we move from the research phase to the ideation stage.

For the sake of innovation and creativity, it is essential that the ideation phase be a “judgment-free zone"

<aside> 💡 Watch this video to understand how to analyze your UX Research

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https://www.youtube.com/watch?v=zGCRhd3r4fE&t=61s

In the Ideation stage, design thinkers spark ideas — in the form of questions and solutions — through creative and curious activities such as brainstorming and developing the worst possible thoughts.

When facilitated successfully, Ideation is an exciting process. The goal is to generate many ideas — ideas that potentially inspire newer, better ideas — that the team can then cut down into the best, most practical, and innovative ones.

The main goal of the Ideation stage is to use creativity and innovation to develop solutions. By expanding the solution space, the design team will be able to look beyond the usual methods of solving problems to find better, more elegant, and satisfying solutions to the issues that affect a user's experience of a product.

<aside> 💡 It is important to note that Design Thinking is not a linear process! On the projects that we will be working on, we will be moving around through these stages to help come up with the best solution for our mentored and client work 😇

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<aside> 💡 Read this short article to understand more about the ideation process

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